Ian McDaniel

Production President/Co-Founder

Ian McDaniel is our Production President and Co-Founder of Goodtheory Studios. A passionate and focused technical show designer and Engineer. He is a hybrid-Engineer contributing both technological know-how and creative content to a plethora of shows over the past 20 years. Ian has toured the globe providing show-system automation, LED wall mapping, pixel mapping, and 3D projection mapping for some of the biggest names in entertainment.

An Engineer that understands Content Design, with Over 25 years in the media and production industry. Ian has worked on a wide variety of events, concerts, and live televised shows for highly demanding clients has led to a series of innovative techniques overcoming some of the most seemingly impossible technical hurdles and time-crunches on high-scale, high-expectation productions.

Ian's client lists include Apple, Microsoft, iHeartMedia, Black Eyed Peas, Justin Timberlake, Maroon 5, Deadmau5, Avicii, will.i.am Star Wars: In Concert, Bellator MMA on Spike TV, Royal Philips, American Country Awards, American Music Awards, and Superbowl XLV Halftime Show among many others.

Mark Argenti

Lead Creative/Co-Founder

Mark Argenti is the lead designer and Co-Founder of Goodtheory Studios, the creative arm of Goodtheory Incorporated. He has worked all over the world on projects ranging from live concerts to televised award shows, sporting events and themed large-scale out-of-venue 3D animation displays. Advertising agencies, iconic music artist, large media companies, and national brands have all turned to Mark's wide-ranging design and animation experience.

Mark lead a career that's spanned over 25 years of video production, creative visuals, and commercial art. Brands such as Microsoft, Apple, Coca-Cola Company, Tribune Media, and Clear Channel have relied on him for special projects. The Black Eyed Peas, Britney Spears, Justin Timberlake, Mary J Blige and Maroon 5 have used his take on visual art to help amaze and rock their fans across world tours.

Mark Argenti's clients include: Home Depot, Facebook, The Black Eyed Peas, Maroon 5, John Mayor, Britney Spears, Justin Timberlake, Mary J Blige, Philips, Hot97, Universal Music Group, Nicki Minaj, Billboard Awards 2006, Richardo Ajorna, Interscope Records, Tribune Media, LMFAO, Keith Urban, Will Smith, Andre Agassi Foundation, Cee Lo Green, Chili's, Lincoln, Trans-Siberian Orchestra, N-Sync, Will.i.am, Dead Mau5, IBI Boxing, Black Hawks, The Cavaliers, Villanova DeadMau5, Meghan Trainor, Rush, Spike Sports, Bellator MMA and many more...

Mícheál Morgan

Software Dev/Co-Founder

Passion for creating is an excellent phrase to describe Mícheál, a seasoned software architect, and battle-tested entrepreneur. A lover of cloud orchestration and complex intellectual stimulation, he's also a prolific open source contributor.

Quoted as "Early in life, I was fortunate to fall in love with the magic of technology." Micheal's youth was spent devouring Linux, hacking drivers, and experiencing sleepless nights learning code the hard way. Today, the CTO at Caxiam where he builds mission-critical software for data-sensitive industries. He is our special projects software engineer.

Over a decade as a CTO designing and scaling SaaS platforms. Clientele includes Fortune 500 companies such as Ford Lincoln and Clear Channel. Have built and managed distributed teams ranging from small elite units to larger multidisciplinary teams.


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You guys are like the Micheal Jackson of content!
— Julie Walther -Show Producer, Andre Agassi Foundation