AVICII LE7ELS TOUR 2012

240 DEGREE 3D PROJECTION MAPPING, Custom Content, playback and more...

Challenges like these don't come around everyday. The enormity of the task to make this production happen was only trumped by our total excitement to do it. Accurately mapping a 20 foot human head at 240 degrees, create 24 pieces of hard hitting killer content, and a custom system to sync both video and lighting to the natural control of the DJ ended up being one of the most gratifying projects for our live show team ever.

Show Designer
Alex Reardon

3D projection Mapping and Video Playback
Ian McDaniel

Lighting and Software Engineer
Seth Robinson

Behind The Scenes

TRACKING AVICII'S EVERY MOVE

See some of the custom playback work we created as show designer Alex Reardon, gives Avicii a quick overview of how easy it is to operate the Le7els Tour show system. Basically, just DJ. Lights, video and all track and sync to Avicii's performance!

Project Statistics

  • 240 degree Blended 3D PRojection Mapping
  • 6 semitransparent 3D projection Mapped Leaves
  • 1 60 ft LED Wall
  • Custom Built show control and video sync
  • Custom made content for 24 EDM Songs

PRESS

GOODTHEORY MAKES 'FIGHTERS FIRST'!

 A SPIKE SPORTS & BELLATOR MMA CASE STUDY

We designed and developed 'Fighter First' video content and playback system(s) for Bellator MMA 'Glory Walks' for Spike Sports.

Key goals.
Video Content packages that focus on creating A LARGER THAN LIFE 'Hero' moment for each fighter bringing both the viewers in the audience and at home closer to the personality and style of each MMA fighter.

Develop a show flow that works with the mechanical and physical properties of the custom three mil LED Stage screens, in several versions and with other in-show elements like pyro-FX and lighting.

Integrate with both the Bellator Executive Creative Director/Coordinating Producer, Stu Wiener and the Broadcast Spike Sports Director Rick Beczynski. Satisfying both on-air and in-house audiences with live in-show screen elements.

Develop a sustainable and affordable a three-week production cycle, in different locations, and in various configurations, keeping standards that meet all creative and logistical demands under the direction of Spike Sports VP Scott Fishman and Bellator Exec. V.P. of Production, Mike Sarnoski.

Show Designer
Alex Reardon

3D projection Mapping and Video Playback
Ian McDaniel

Lighting and Software Engineer
Seth Robinson

Credits

Companies

Network: SpikeTV

Sports: Bellator MMA

Creative Agency: Goodtheory Studios

Production

Producer: Scott Fishmen

Broadcast Director: Rick Beczynski

Executive Creative Director/Coordinating Producer: Stu Wiener

Bellator Exec. V.P. of Production: Mike Sarnoski.

Screens technical producer & playback: Ian McDaniel

Art Director: Mark Argenti

 

Project Statistics

  • Technical Design
  • Content Design
  • Pre-Post Production
  • Screen Mapping and Playback
  • Tools: Maxon Cinema 4D, Protools, Adobe Premiere, Abode After Effects, Octane Render

PRESS