Serendipity Brands Goes National!
About the brand:
Goodtheory Studios partnered with digital agency C4 Social to produce several digital assets for Serendipity Brands. Inspired by the iconic Serendipity 3, Serendipity Brands is a new line of super-premium and indulgent ice cream influenced by the desserts made famous by the celebrity-loved New York City restaurant. Serendipity pints offer an indulgent mix of flavors that provide an incredible taste, perfect creamy texture and truly decadent experience in every bite.
With a national release pending, it was essential to grab attention on social with an engaging, unique spin on the eight flavors being released in retail. With many established competitors already in the space, the brand needed to stand out from the crowd by capitalizing on its name recognition while at the same time generating buzz and excitement nationwide.
A successful, highly relevant social media campaign, spanning Facebook, Instagram, Twitter and YouTube that garnered millions of impressions nationwide.
Producer and Writer for C4 Social: Cory Warren
Creative Director: Mark Argenti
Coordinating Producer: Ian McDaniel
3D Animation and FX
Art Direction and Design
Product and Branding Standards
Tools: Maxon Cinema 4D, Adobe Premiere, Abode After Effects, Octane Render