The Modern Honolulu is the unique approach to a Hawaiian hotel. High-end, exclusive but personal. Authentic, 'Barefoot luxury,' if you will.
This unique approach to such a market needed a special marketing video series. Seeing how dedicated and genuine, this high-end hotel is to its mission was the key to the message. Just show how incredible this property is, let it be technically beautiful but keep the authenticity in focus and let it shine through.