THE MODERN HONOLULU PROJECT
The Modern Honolulu is the unique approach to a Hawaiian hotel. High-end, exclusive but personal. Authentic, 'Barefoot luxury,' if you will.
This unique approach to such a market needed a special marketing video series. Seeing how dedicated and genuine, this high-end hotel is to its mission was the key to the message. Just show how incredible this property is, let it be technically beautiful but keep the authenticity in focus and let it shine through.
The Modern Honolulu is the unique approach to a Hawaiian hotel. High-end, exclusive but personal. Authentic, 'Barefoot luxury,' if you will.
This unique approach to such a market needed a special marketing video series. Seeing how dedicated and genuine, this high-end hotel is to its mission was the key to the message. Just show how incredible this property is, let it be technically beautiful but keep the authenticity in focus and let it shine through.
- Pre-Porduction and Devleopment
- Written & Directed
- Produced
- Post Production Design
- Motion Graphics and Animation
- Music and Sound
- Distribution and consulting
Tools: Cinema 4D, Adobe After Effects, Adobe Premiere, Red Dragon Camera, Cannon 7D
Goodtheory makes 'Fighters First'! A Spike Sports & Bellator MMA Case Study
We designed and developed 'Fighter First' video content and playback system(s) for Bellator MMA 'Glory Walks' for Spike Sports.
We designed and developed 'Fighter First' video content and playback system(s) for Bellator MMA 'Glory Walks' for Spike Sports.
Key goals.
Video Content packages that focus on creating A LARGER THAN LIFE 'Hero' moment for each fighter bringing both the viewers in the audience and at home closer to the personality and style of each MMA fighter.
Develop a show flow that works with the mechanical and physical properties of the custom three mil LED Stage screens, in several versions and with other in-show elements like pyro-FX and lighting.
Integrate with both the Bellator Executive Creative Director/Coordinating Producer, Stu Wiener and the Broadcast Spike Sports Director Rick Beczynski. Satisfying both on-air and in-house audiences with live in-show screen elements.
Develop a sustainable and affordable a three-week production cycle, in different locations, and in various configurations, keeping standards that meet all creative and logistical demands under the direction of Spike Sports VP Scott Fishman and Bellator Exec. V.P. of Production, Mike Sarnoski.
- Technical Design
- Content Design
- Pre-Post Production
- Screen Mapping and Playback
Tools: Maxon Cinema 4D, Protools, Adobe Premiere, Abode After Effects, Octane Render
